Biskuat biscuits

August 19, 2009

I’m sure there is some insight here –

“It’s more important than ever to stay focussed on the things we can control, [like] better understanding local needs.  In North America, we’re offering consumers fresher, less-processed products.  In developing markets, we concentrate on affordable nutrition; in Indonesia, we sell Biskuat biscuits, fortified with nine vitamins and six minerals, and priced at five biscuits for about five cents.”

Irene Rosenfeld, CEO of Kraft Foods


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