Biskuat biscuits
August 19, 2009
I’m sure there is some insight here -
“It’s more important than ever to stay focussed on the things we can control, [like] better understanding local needs. In North America, we’re offering consumers fresher, less-processed products. In developing markets, we concentrate on affordable nutrition; in Indonesia, we sell Biskuat biscuits, fortified with nine vitamins and six minerals, and priced at five biscuits for about five cents.”
Irene Rosenfeld, CEO of Kraft Foods
